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The Art and Science of Ethical Persuasion

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Learn how to use ethical and scientifically proven principles of persuasion to convince your audience.

More than 30 years ago, Robert Cialdini wrote the book Influence: The Psychology of Persuasion. In it, he explores identifies six principles of persuasion: reciprocity, commitment, consensus, liking, authority and scarcity. Those principles can be mighty useful when building the case for an investment in risk management.

Join Scott Mitchell, chairman of OCEG and the Risk Leader Advisory Board as he walks through the 6 (plus 1 bonus) Principles of Persuasion.

Learning Objectives

  • Understand the Principles of Persuasion
  • Learn how to ensure that you only use them ethically
  • Learn how to apply them in a business case


Featured in: Business Case

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